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Production Co.

FAQ

Questions, answered

Clear answers on cost, timing, rights and how we use AI. Search or browse, and if your question isn't here, email us and we will be happy to help.

Working together

What does a campaign cost?

Every project is quoted after a call, because a single hero image and a twelve-variant launch campaign are very different jobs. You receive a fixed quote for a fixed scope before production begins, with no hourly billing. If you have a budget in mind, share it on the call and we will show you what it can cover.

How do we start?

With a 30-minute call. Bring your product, your advertising channels and your ideal date. You will receive a written scope and a fixed quote within two working days, and production begins once you accept it.

How long does it take?

It depends on the scope and on approval times, and your quote states the exact dates. Generated imagery usually takes days, since it needs no studio booking, crew or weather window. Live shoots are planned around the shoot date.

Can I book a single image, or is it always a full campaign?

You can book a single asset: a hero image, one video or a set of variants to test. Adding variants gives your media buying more to compare. There is no minimum, and you only sign the quote for the job in hand.

Do you work alongside our in-house team or existing agency?

Yes, happily. You can keep the strategy and media buying while we produce the assets. We work to your brief, art direction and file naming, and deliver straight into the tools your team already uses.

Do you work with brands outside Slovenia?

Yes. Digital delivery means location is rarely a factor. We work in English and Slovenian and invoice in euros, and for clients VAT-registered elsewhere in the EU the reverse charge may apply. For live shoots, travel is agreed in the quote.

How does payment work?

A 50% deposit before production begins, and the balance on delivery, payable within 15 days. The licence takes effect on final payment. Third-party costs such as studio hire or talent are either included in the quote or invoiced at cost, and always agreed with you first. Prices exclude VAT, and for clients VAT-registered elsewhere in the EU the reverse charge may apply.

What happens if I need to cancel or pause?

Let us know as early as you can and we will find the best way forward. After a quote is accepted, we credit your advance against completed work, any third-party costs already committed, such as studio hire, talent or travel, and any cancellation charge stated in your quote. A pause is often the simpler option. Our terms of business set this out in full.

The work itself

Do you run real shoots, or is this all AI?

Both. We arrange and direct professional photographers, studios, locations and drone operators, and we also produce generatively where that brings extra variants or backgrounds. Many campaigns benefit from both. Your quote states exactly which methods your project uses.

Is the imagery on your website AI-generated?

Much of it is. The imagery on this website, including images of people and production crews, is largely generated with AI, as examples of our art direction. For your project, your quote states exactly which methods we use.

Will my product actually look like my product?

That is our standard. We check its shape, colour, finish and proportions in every frame and correct them by hand. If a detail needs more precision, we arrange a live shoot.

Can you match our existing brand guidelines?

Yes. Send your guidelines, palette, type and a few past campaigns. We match established looks and confirm yours at the shot-list stage, before production begins.

Which platforms and formats do you deliver for?

Meta, TikTok, YouTube, Google Display, Amazon, your own site and email. We deliver stills and video in every aspect ratio your placements require, including 1:1, 4:5, 9:16 and 16:9, with cutdowns sized for each platform. The full list is written into your quote.

Do you retouch or improve photos we already have?

Yes, and it is a great way to get more from an existing shoot. We offer retouching, editing, colour work, background changes, and rebuilding frames into new formats and variants. Send a few examples and we will recommend the best approach.

How many revisions do I get?

Two rounds per deliverable as standard, within the agreed creative direction. If you need more, we can agree them in your quote. You also approve the shot list before production and see first frames early. If you would like a new direction after a concept is approved, we quote it as new work before starting.

What if the first round isn't right?

Tell us what you would like changed and we will refine it. That is what the revision rounds are for. Because direction is agreed before production and reviewed again at first frames, adjustments are usually simple.

What do I actually receive?

Final masters in every format and aspect ratio your channels require, named and organised for upload, and delivered through a download link. Working files, raw footage and prompts stay with us unless you license them separately.

Practical details

What do I need to give you?

Product samples for live shoots, your brand assets and any guidelines, plus the channels and formats you need. If you supply photography, footage or images of people, you need the rights to them and a signed model release for anyone identifiable, as set out in our terms.

How do product samples work?

Live shoots need the physical product, and for generated work a sample helps us reference the real colour and finish. Send samples once the quote is accepted, and we will confirm the address and date. We can return them after the shoot if you wish, and shipping both ways is agreed in the quote.

Can you work to a rush deadline?

Often, yes. Generated work can be ready in days, and live shoots depend on studio and crew availability. If your date is urgent, mention it on the first call so we can recommend the best way to meet it, and we will confirm clearly what is achievable.

Will you sign an NDA?

Yes. Send yours and we will sign it. Our terms of business also keep unreleased products, campaign plans and anything you mark confidential private, during and after the project. Any specialist on the job is bound to the same obligations.

Rights, risk and disclosure

Who owns the finished work?

On full payment you get a worldwide, perpetual, non-exclusive licence to use the delivered assets for your own advertising and commercial purposes, across all media. If you need an outright transfer of the economic copyright instead, say so and we'll write it into the quote. Until the final invoice is paid, no rights transfer and the assets can't be used. Working files, raw footage and prompts stay with us unless licensed separately.

Do I have to tell customers the work is AI-generated?

Sometimes. Under the EU AI Act, realistic AI-generated content that could pass as authentic generally needs a clear label. We assess each deliverable, label it where required and tell you how to keep the label when you publish. Advertising platforms may have further rules, and we will flag these for your campaign.

Will you show my campaign in your portfolio?

Only once it is public, and you can opt out in the quote. If a launch is confidential, tell us and we will wait until you release it.

Can you guarantee the campaign will perform?

No creative partner can guarantee results, because performance also depends on your product, pricing, offer, targeting and media buying. We focus on what creative can deliver: excellent work and plenty of variants to test, which is how you find your strongest ads.

Have a question we haven't covered? We would be glad to help.

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